How do we know it works?

Our solution emerged as a result of successfully addressing employee engagement and training challenges in a real, rapidly growing retail business owned by the Wisetail Founder. To drive engagement and influence targeted behaviors, the business started collecting corporate memory from its employees and began sharing this wisdom in the form of video stories delivered through a web platform that connected the community socially while also recognizing individual participation.
 
 
Our Story
In early 2008, two entrepreneurs met over dinner to brainstorm solutions for their employee engagement and training challenges. One of the entrepreneurs was a technology consulting veteran with a track record of large - sometimes successful - eLearning implementations. The second was a retail management guru that had been battling engagement challenges amongst large teams of Gen X/Y employees for years. Both were ready to throw in the towel after trying all of the "traditional" techniques for improving employee engagement with limited success. It was time to rethink the strategy and the tools. Click for more...

The two had just concluded a site visit to one of their locations and had again noticed something that had been apparent over the past few months. At first it caused them quite a bit of concern. The browser histories of the company's computers were clogged with Facebook, YouTube and MySpace visits! Shouldn't their employees be working rather than surfing?

Slowly they came around to the idea of joining the revolution instead of fighting it. And then it dawned on them, they needed to create a fresh approach to eLearning that built on the features and experience of Social Media. So they started. The first Wisetail Learning Ecosystem was built by the ex-technology consultant and they tasked a media savvy team member with the job of capturing short, roughly edited video stories from top employees that centered around the companies culture, processes and products.

A few months later, the launch was yielding impressive results and after a handful of conversations it became rapidly evident that although the challenges were not unique, the Wisetail solution for driving employee engagement and increasing training effectiveness was.

Today, Wisetail continues to power great companies to work for.
Leadership Team
Justin Bigart
Founder & Chief Engagement Officer
p: (406) 545-4662 ext 101
e: justin@wisetail.com
t: @JustinBigart
A serial entrepreneur, Justin spends his time growing Wisetail, directing solution improvements, building relationships with clients, thinking about "great companies to work for" and spending as much time as possible trail running, biking, skiing and traveling. In a past, and less interesting life, he was a runner on the NYSE, a technology consultant with Accenture and a software developer in San Francisco.

Jeff Batton
Director of Marketing
Jeff has been working in and around small- and medium-sized businesses his entire career, usually filling one (or more) storyteller roles. He is equally comfortable in front of a spreadsheet or a tear sheet, but is happiest when he's tearing around with his young son outside somewhere.
Matt Griffith
Software Engineer
p: (406) 545-4662 ext 103
e: matt@wisetail.com
Part code ninja, part tech junkie, Matt has been developing online software solutions for over ten years. A specialist in developing content management systems, he also has the technical chops to maintain our servers and keep everything running smoothly.
Jim Bergman
Wisetail Media Specialist
Jim has been playing and recording music and video with computers for almost 25 years. His career has included stints as everything from a bass player, to a project studio engineer, to a short film video archivist. Jim has a fervent belief that a message that is honest and heartfelt, not the package it comes in, is the most important element of a good story. He enjoys pretty much all forms of media, swimming, and riding his bike.
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