How it all got started.
Not so long ago, two entrepreneurs met over dinner in beautiful Whitefish, Montana to make an attempt at solving their employee engagement and training challenges. One of the entrepreneurs was a technology consulting veteran with a track record of large - sometimes successful - knowledge management system implementations. The second was a retail management guru that had been battling leadership challenges amongst large teams of Gen X and Gen Y employees for years. Both were ready to throw in the towel after trying all of the "traditional" techniques for improving employee engagement with very limited success. It was time to rethink the strategy and the tools.
The two had just concluded a site visit to one of their locations and had again noticed something that had been apparent over the past few months. At first it caused them quite a bit of concern. The browser histories of the company's computers were clogged with Facebook, YouTube and MySpace visits! Shouldn't their employees be working rather than surfing?
Slowly and painstakingly they came around to the idea of joining the revolution instead of fighting it. And then it dawned on them, they needed to create a fresh approach to a learning management system or intranet that built on the features and social cues of this new wave of Web 2.0 community and video sharing sites. So they started. The initial web platform was built with sticks and bandaids by the ex-technology consultant and they tasked a media savvy team member with the job of capturing short, roughly edited video stories from top employees that centered around the companies culture, processes and products.
A few months later, the first Wisetail LE had been launched with impressive results and after a handful of conversations it became rapidly evident that although these challenges were not unique, the Wisetail solution for driving employee engagement and increasing training effectiveness was.
Leadership Team
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Justin Bigart
Founder & Chief Engagement Officer
A serial entrepreneur, Justin spends his time running Wisetail, driving the technology and marketing behind Sage Spa Living which he co-founded with his wife, serving on the Board of American Wildlands and spending as much time as possible trail running, biking, skiing and traveling. In a past, and less interesting life, he was a runner on the NYSE, a technology consultant with Accenture and a software developer in San Francisco. Email Justin
Other places to bump into Justin: LinkedIn, Learning Conversations Blog, ideamensch.com, wise living* / blog (author), Race4Equality, Twitter (Leadville 100 Run Training Diary)
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Jeff Batton
Director of Marketing and Finance
Jeff has been working in and around small- and medium-sized businesses his entire career, usually filling one (or more) storyteller roles. He is equally comfortable in front of a spreadsheet or a tear sheet, but is happiest when he's tearing around with his young son outside somewhere. Email Jeff
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Bill Haff
Director of Sales
Bill has held senior sales and business development roles in 7 different technology startups and survived a ten year stint at Pacific Bell (the original birthplace of Dilbert). When not engaged with business pursuits Bill enjoys spending time with his family, practicing the martial arts, skiing, golfing, hunting, and hiking in the great Montana outdoors. Email Bill
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Jim Bergman
Wisetail.Media Specialist
Jim has been playing and recording music and video with computers for almost 25 years. His career has included stints as everything from a tour bus driver, to a bass player, to a project studio engineer, to a short film video archivist. Jim has a fervent belief that a message that is honest and heartfelt, not the package it comes in, is the most important element of a good story. He enjoys pretty much all forms of media, swimming, and riding his bike. Email Jim
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meet some of our clients /
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