Unlock the power of your stories.

The stories behind your culture, your products, your projects and your best practices matter to your employees. Your stories can create an emotional connection and influence behavior beyond mission statements and process documents. To unlock the power of your stories, we use a media production process that maintains each story's authenticity and a delivery channel for your audience to consume your stories and be recognized for contributing their own.

The short case studies below feature some of our media and technology work.
 
 
Freedom To Roam: Become a Witness For Wildlife
What :: The story behind Patagonia's Freedom To Roam and Witness For Wildlife campaigns, along with the reasons why the involvement of "citizen naturalists" is so important to the identification and protection of wildlife corridors across North America. The video features Patagonia Founder/Owner Yvon Chouinard as well as the head of Patagonia's Environmental Initiatives, Rick Ridgeway.

How :: Wisetail Media was responsible for all phases of this production, including direction of an in-house cameraman at Patagonia. The video was produced as the first installment to a "citizen naturalist" training library to be housed within an implementation of the Wisetail LE, which is being used to drive the Witness For Wildlife online community.
 
YogaWorksCommunity Promo Video
What :: Short video promoting the launch of the YogaWorks "myYogaWorksCommunity" with introductions from all advocates involved in the initial package of training videos.

How :: Wisetail Media was responsible for all phases of this production. The video was produced from small segments gathered from the initial set of training videos housed within an implementation of the Wisetail LE, which is being used to drive the "myYogaWorksCommunity".
 
PFL Life of an Order
What :: Process demonstration and training video depicting the people and places behind a Printingforless.com order. Used on client's website to enhance customer conversion rates and as a training video within the "my PFL-U" learning community.

How :: Wisetail Media was responsible for all phases of this production. The video was produced as part of the first installment to a training library housed within an implementation of the Wisetail LE.
 
Meet Boutique Franchise Systems
What :: Video produced for client's use in employee orientation and recruiting efforts.

How :: Wisetail Media was responsible for all phases of this production. The video was produced as part of the first installment to a training library housed within an implementation of the Wisetail LE.
 
The PFL Culture
What :: Video produced for client's use in employee orientation and recruiting efforts.

How :: Wisetail Media was responsible for all phases of this production. Video was an indirect, unplanned and cost-effective by-product of our work in creating training videos for the client's implementation of the Wisetail LE. Since launching the LE, this client has produced over 80 additional training modules using Wisetail best practices.
 
The Tributary Fund: Mongolian Exchange
What :: Demo reel from a training documentary chronicling a Mongolian monk exchange to the United States sponsored by The Tributary Fund. The purpose of the Exchange was to transfer conservation science to the Mongolian delegation for implementation upon their return home.

How :: Limited footage shot professionally by Wisetail Media and used to wrap around significant amounts of amateur footage captured by the monks during their visit. Example of using our post-production techniques to turn amateur "field reports" into engaging training videos.
 
Andrew Field on Wisetail™ (formerly ecosystems)
What :: We couldn't resist! Testimonial about our services from a happy client. Stylized and panaromic video featuring Andrew Field, founder of Printingforless.com.
 
Red Oxx "Sky Train" Product Story
What :: Product demonstration and training video featuring the Red Oxx Sky Train bag. Used on the client's website to enhance customer conversion rates and in online marketing channels to drive product awareness.

How :: Wisetail Media was responsible for all phases of this production, except for client-provided music. Worked with client using our proprietary pre-production process in order to create a cost-effective and engaging storyline.
 
Meet American Wildlands
What :: Demo reel from a short-form documentary celebrating the American Wildlands story, mission, and vision for the future.

How :: Wisetail Media was responsible for all phases of this demo reel production. Used by client in communicating important organizational storylines with donors, members, and employees.
 
Conservation Dialogues: Featuring Iain Douglas Hamilton
What :: Full length interview for The Tributary Fund series "Conservation Dialogues". The purpose of this series is to raise awareness and promote the client's work through training and storytelling.

How :: Wisetail Media edited and scored the interview and oversaw all phases of production, except the filming which was handled by Pat Story from the Cincinnati Zoo.
 
Red Oxx "Air Boss" Product Story
What :: Product demonstration and training video featuring the Red Oxx Air Boss bag. Used on the client's website to enhance customer conversion rates and in online marketing channels to drive product awareness.

How :: Wisetail Media was responsible for all phases of this production, except for client-provided music. Worked with client using our proprietary pre-production process in order to create a cost-effective and engaging storyline.
Until now, a cost-effective and fast production process for creating engaging training media was almost impossible to find.
It makes no sense to try to build this ourselves. You guys have already done the hard part of designing a self-reinforcing system.
Call 406.579.1286 or email info@wisetail.com to learn more or request a demo. © 2010 Wisetail™ - All rights reserved.